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"Eighth Eighth Law" of hardware industry becomes inevitable

"Eighth Eighth Law" of hardware industry becomes inevitable

  • Categories:Industry News
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  • Time of issue:2015-07-24 15:38
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(Summary description)After years of development in the hardware industry, it has now entered a period of "polarization", and the "28th Law" has become inevitable. Only hardware companies with their own characteristics and accurate positioning of the consumer group can occupy a dominant position in the market. Polarization of the hardware market With the increasing competition in the hardware industry, new and complicated new situations in the hardware market are emerging. The products of well-known brands have brand advantages, whether in terms of quality, style or after-sales service, they have high advantages, and "cheap goods" are adapted to the needs of some temporary decoration or low-end decoration for ordinary consumers with ordinary income. , Thus prompting

"Eighth Eighth Law" of hardware industry becomes inevitable

(Summary description)After years of development in the hardware industry, it has now entered a period of "polarization", and the "28th Law" has become inevitable. Only hardware companies with their own characteristics and accurate positioning of the consumer group can occupy a dominant position in the market. Polarization of the hardware market With the increasing competition in the hardware industry, new and complicated new situations in the hardware market are emerging. The products of well-known brands have brand advantages, whether in terms of quality, style or after-sales service, they have high advantages, and "cheap goods" are adapted to the needs of some temporary decoration or low-end decoration for ordinary consumers with ordinary income. , Thus prompting

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2015-07-24 15:38
  • Views:
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After years of development in the hardware industry, it has now entered a period of "polarization", and the "28th Law" has become inevitable. Only hardware companies with their own characteristics and accurate positioning of the consumer group can occupy a dominant position in the market.

  Polarization of the hardware market

  With the increasing competition in the hardware industry, new and complicated new situations in the hardware market are emerging. The products of well-known brands have brand advantages, whether in terms of quality, style or after-sales service, they have high advantages, and "cheap goods" are adapted to the needs of some temporary decoration or low-end decoration for ordinary consumers with ordinary income. , Thus prompting the continuous expansion of the bipolar consumer market for hardware.

  An industry analyst pointed out: In the hardware industry, mainstream brands with higher brand awareness and some products with lower prices are increasingly favored by consumers, gradually occupying about 80% of the consumer market, and the middle layer between the two Consumer space is getting smaller.

  "Private custom" popular after 80s into consumer mainstream

  In recent years, the competition in the hardware industry has become increasingly fierce. There has been a "price war" among merchants, "golden nine silver ten", and various large-scale holiday promotions have become commonplace for consumers. Now, another wave of "private customization" is slowly spreading. Following this trend, hardware companies are particularly important to create products that meet the psychological needs of consumers.

  With the growth of the new generation of consumer groups in the post-80s, customization has ushered in rapid growth due to the requirements of modern young people who advocate personality and show their charm, especially high-level customization. Customized hardware not only enhances the consumer's sense of participation, but also strengthens the consumer's trust in the brand. It also brings consumers a different feeling and experience.

  Enterprises need to break through the fog and break through

  The two-level differentiation of the hardware market is becoming more and more serious. In addition to continuously improving and improving the quality of their products, hardware companies should pay more attention to services in the future, and be able to innovate in services or be effective in competitors and various service projects. Extend and integrate into a complete service system. Enterprises must also pay attention to the improvement of product design, construction and supporting facilities, and only comprehensive breakthroughs and progress are the most effective way to be invincible.

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