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The "28 Law" of the hardware industry has become inevitable
After years of development, the hardware industry has now entered a period of "polarization", and the "law of 28" has become inevitable. Hardware companies can only occupy a dominant position in the market if they have their own characteristics and accurately locate consumer groups.
The hardware market is polarized
With the increasingly intensified competition in the hardware industry, the complex and new situations of the hardware market are emerging one after another. Products of well-known brands have brand advantages, and have high advantages in terms of quality, style and after-sales service, while "cheap products" are adapted to the needs of some temporary decoration or low-end decoration of ordinary consumers with average income. , so as to promote the continuous expansion of the bipolar consumer market of hardware.
An industry analyst pointed out: In the hardware industry, mainstream brands with high brand awareness and some low-priced products are increasingly favored by consumers, gradually occupying about 80% of the consumer market, and the middle The consumer space is getting smaller and smaller.
"Personal customization" has become popular after the 1980s and has become the mainstream of consumption
In recent years, the competition in the hardware industry has become increasingly fierce. There is a "price war" between merchants. "Golden Nine Silver Ten" and various large-scale holiday promotions are common to consumers. Now, another wave of "personal customization" is slowly spreading. Hardware companies follow this trend, and it is particularly important to create products that meet the psychological needs of consumers.
With the growth of the new generation of consumer groups born in the 1980s, customization has ushered in rapid growth because it meets the requirements of modern young people to advocate individuality and show their own charm, especially advanced customization. Customized hardware not only enhances consumers' sense of participation, strengthens consumers' trust in brands, but also brings consumers different feelings and experiences.
Enterprises need to clear the fog and break through the encirclement
The two-level differentiation of the hardware market is becoming more and more serious. In addition to continuously improving and improving the quality of their own products, hardware companies should pay more attention to service in the future competition means, and be able to innovate in service or be effective in competitors and various service projects. Extend and integrate into a complete service system. Enterprises should also pay attention to the improvement of product design, construction and supporting facilities. Only all-round breakthroughs and progress are the most effective ways to remain invincible.